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科技行业下一个风口将是企业级应用?

来源: 南方日报网络版     时间: 2019年09月18日 01:17:39
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(原)(标)(题)(:腾)(讯)(加)(注)(企)(业)(级)(市)(场)(科)(技)(行)(业)(下)(一)(个)(风)(口)(将)(是)(企)(业)(级)(应)(用)(?
(图)(片)(来)(源)(:全)(景)(视)(觉)()
经)(济)(观)(察)(网)(邓)(晓)(蕾)(/文)(4月)(4日)(,移)(动)(CRM云)(平)(台)(销)(售)(易)(宣)(布)(已)(于)(近)(日)(完)(成)(来)(自)(腾)(讯)(的)(D+轮)(1亿)(元)(融)(资)(。这)(是)(腾)(讯)(继)(2017年)(1月)(领)(投)(销)(售)(易)(D轮)(融)(资)(后)(的)(又)(一)(次)(加)(码)(。后)(者)(成)(立)(于)(2011年)(,是)(一)(家)(连)(接)(企)(业)(营)(销)(管)(理)(、销)(售)(管)(理)(和)(服)(务)(管)(理)(的)(移)(动)(CRM(客)(户)(关)(系)(管)(理)()云)(平)(台)(,帮)(助)(企)(业)(以)(获)(客)(为)(核)(心)(来)(实)(现)(企)(业)(、客)(户)(、合)(作)(伙)(伴)(与)(产)(品)(之)(间)(的)(串)(联)(。
在)(此)(之)(前)(,销)(售)(易)(于)(2015年)(投)(入)(研)(发)(PaaS平)(台)(,提)(供)(企)(业)(级)(市)(场)(服)(务)(,包)(括)(支)(持)(大)(规)(模)(个)(性)(化)(业)(务)(支)(付)(。客)(户)(包)(括)(富)(士)(康)(、工)(商)(银)(行)(、分)(众)(传)(媒)(、天)(士)(力)(、中)(国)(中)(车)(等)(。2017年)(7月)(,销)(售)(易)(入)(选)(Gartner2017年)(CRM魔)(力)(象)(限)(。
过)(去)(五)(年)(,销)(售)(易)(已)(获)(得)(4轮)(融)(资)(:2013年)(6月)(,获)(得)(云)(天)(使)(基)(金)(数)(百)(万)(人)(民)(币)(的)(天)(使)(轮)(融)(资)(;2013年)(8月)(,获)(得)(红)(杉)(资)(本)(数)(百)(万)(美)(元)(的)(A轮)(融)(资)(;2014年)(7月)(,获)(得)(红)(杉)(资)(本)(数)(百)(万)(美)(元)(的)(B轮)(融)(资)(;2015年)(3月)(,获)(得)(经)(纬)(中)(国)(、红)(杉)(资)(本)(1500万)(美)(元)(的)(C轮)(融)(资)(;2016年)(4月)(,获)(得)(来)(自)(经)(纬)(中)(国)(领)(投)(、真)(格)(基)(金)(跟)(投)(的)(C+轮)(一)(亿)(人)(民)(币)(融)(资)(。
此)(次)(,是)(腾)(讯)(继)(2017年)(1月)(领)(投)(销)(售)(易)(D轮)(融)(资)(后)(的)(又)(一)(次)(加)(码)(。
腾)(讯)(近)(几)(年)(通)(过)(微)(信)(、QQ实)(现)(了)(在)(金)(融)(、出)(行)(、娱)(乐)(、电)(商)(等)(2C(消)(费)(者)()领)(域)(的)(开)(疆)(辟)(土)(,如)(果)(以)(同)(等)(的)(路)(径)(复)(制)(到)(2B(企)(业)()领)(域)(显)(然)(“分)(身)(乏)(术)(”,投)(资)(销)(售)(易)(,则)(可)(以)(快)(速)(在)(企)(业)(级)(市)(场)(抢)(占)(市)(场)(份)(额)(、完)(善)(产)(业)(链)(条)(。
公)(开)(资)(料)(显)(示)(,2017年)(腾)(讯)(在)(企)(业)(级)(服)(务)(领)(域)(投)(资)(了)(中)(国)(联)(通)(、销)(售)(易)(、星)(环)(科)(技)(、灵)(雀)(云)(等)(20余)(家)(企)(业)(,投)(资)(方)(向)(主)(要)(聚)(焦)(在)(CRM、云)(计)(算)(、大)(数)(据)(等)(领)(域)(。
去)(年)(,华)(尔)(街)(日)(报)(就)(曾)(发)(文)(称)(,中)(国)(科)(技)(行)(业)(的)(下)(一)(个)(风)(口)(将)(会)(是)(企)(业)(级)(应)(用)(。以)(CRM厂)(商)(Salesforce为)(例)(,全)(球)(市)(场)(份)(额)(占)(据)(近)(20%,市)(值)(高)(达)(近)(700亿)(美)(元)(,但)(中)(国)(的)(企)(业)(还)(没)(有)(一)(家)(估)(值)(超)(过)(10亿)(美)(元)(,无)(法)(与)(外)(企)(中)(的)(甲)(骨)(文)(、SAP或)(者)(Salesforce等)(对)(标)(。
而)(销)(售)(易)(基)(于)(微)(信)(所)(提)(供)(的)(开)(放)(接)(口)(,与)(云)(化)(的)(CRM系)(统)(进)(行)(打)(通)(,不)(仅)(可)(以)(实)(现)(与)(微)(信)(数)(据)(的)(打)(通)(,还)(可)(以)(进)(行)(数)(据)(交)(互)(与)(统)(计)(分)(析)(的)(集)(成)(——CRM系)(统)(可)(以)(借)(助)(微)(信)(的)(连)(接)(能)(力)(实)(现)(前)(端)(的)(连)(接)(,可)(以)(更)(快)(更)(容)(易)(地)(“获)(客)(”。销)(售)(易)(创)(始)(人)(兼)(CEO史)(彦)(泽)(表)(示)(,“过)(去)(对)(CRM的)(认)(知)(多)(数)(停)(留)(在)(销)(售)(管)(理)(这)(个)(狭)(窄)(的)(领)(域)(,但)(完)(整)(的)(CRM系)(统)(则)(是)(由)(营)(销)(管)(理)(、销)(售)(管)(理)(和)(服)(务)(管)(理)(三)(大)(部)(分)(组)(成)(的)(,当)(它)(们)(实)(现)(前)(后)(打)(通)(,并)(连)(接)(到)(企)(业)(前)(端)(生)(态)(链)(的)(时)(候)(,这)(个)(CRM才)(能)(帮)(助)(企)(业)(构)(建)(起)(以)(客)(户)(为)(中)(心)(的)(核)(心)(竞)(争)(力)(。”
获)(得)(腾)(讯)(的)(融)(资)(,不)(仅)(是)(国)(内)(企)(业)(级)(的)(积)(极)(求)(变)(,也)(在)(当)(前)(中)(国)(企)(业)(数)(字)(化)(转)(型)(过)(程)(中)(拓)(展)(更)(有)(中)(国)(市)(场)(特)(点)(的)(应)(用)(和)(创)(新)(。据)(悉)(,销)(售)(易)(获)(得)(本)(轮)(融)(资)(后)(将)(继)(续)(加)(大)(在)(产)(品)(、技)(术)(、人)(才)(和)(服)(务)(方)(面)(的)(投)(入)(,用)(大)(数)(据)(、移)(动)(互)(联)(、人)(工)(智)(能)(、物)(联)(网)(等)(新)(型)(技)(术)(,帮)(助)(企)(业)(获)(得)(更)(紧)(密)(的)(客)(户)(关)(系)(。返)(回)(搜)(狐)(,查)(看)(更)(多)(
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