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走出旅游商品的怪圈(组图)

来源: 南方日报网络版     时间: 2020年02月23日 19:03:30
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龙虎和满水平台平台直招龙虎代理客服QQ/微信【421618535】诚招代理【在线开户网址um996.com】龙虎和龙虎1赔2.211合1赔9.95,定位胆1赔9.95腾讯分分彩,5分,10分彩,最高返水100反9快,最高赔率,正规信誉大平台平台24h提供注册及登录。走出旅游商品的怪圈(组图)

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(国)(内)(。近)(日)(,国)(家)(旅)(游)(商)(品)(研)(发)(中)(心)((江)(苏)()联)(合)(研)(发)(基)(地)(落)(户)(南)(京)(,成)(为)(该)(中)(心)(在)(全)(国)(打)(造)(的)(首)(个)(省)(级)(基)(地)(。  然)(而)(,统)(计)(数)(据)(却)(似)(乎)(“背)(道)(而)(驰)(”。据)(统)(计)(,目)(前)(,出)(境)(游)(购)(物)(占)(了)(出)(境)(旅)(游)(支)(出)(的)(50%以)(上)(,而)(国)(外)(游)(客)(在)(我)(国)(境)(内)(旅)(游)(的)(购)(物)(支)(出)(则)(不)(足)(10%。中)(国)(的)(旅)(游)(购)(物)(陷)(入)(“各)(地)(越)(重)(视)(旅)(游)(购)(物)(、游)(客)(越)(青)(睐)(国)(外)(购)(物)(”的)(困)(境)(。造)(成)(这)(一)(现)(象)(的)(原)(因)(到)(底)(是)(什)(么)(?如)(何)(走)(出)(高)(投)(入)(、低)(产)(出)(的)(旅)(游)(商)(品)(怪)(圈)(?  1、把)(脉)(:什)(么)(是)(旅)(游)(购)(物)(  中)(国)(旅)(游)(商)(品)(产)(学)(研)(联)(盟)(秘)(书)(长)(陈)(斌)(介)(绍)(,现)(行)(的)(统)(计)(部)(门)(的)(旅)(游)(购)(物)(统)(计)(是)(依)(据)(《中)(华)(人)(民)(共)(和)(国)(统)(计)(法)(》、《国)(务)(院)(关)(于)(促)(进)(旅)(游)(业)(改)(革)(发)(展)(的)(若)(干)(意)(见)(》,以)(《国)(民)(经)(济)(行)(业)(分)(类)(》为)(基)(础)(,制)(定)(的)(《国)(家)(旅)(游)(及)(相)(关)(产)(业)(统)(计)(分)(类)(》,按)(其)(中)(的)(旅)(游)(购)(物)(类)(进)(行)(统)(计)(。具)(体)(是)(:一)(、旅)(游)(出)(行)(工)(具)(及)(燃)(料)(购)(物)(,其)(中)(仅)(包)(括)(为)(游)(客)(购)(买)(用)(于)(旅)(游)(活)(动)(的)(自)(驾)(车)(、摩)(托)(车)(、自)(驾)(游)(用)(燃)(料)(、零)(配)(件)(等)(提)(供)(的)(零)(售)(服)(务)(;二)(、旅)(游)(商)(品)(购)(物)(仅)(包)(括)(为)(游)(客)(购)(买)(旅)(游)(纪)(念)(品)(、老)(字)(号)(纪)(念)(品)(、免)(税)(店)(商)(品)(、旅)(游)(用)(品)((不)(含)(出)(行)(工)(具)(、燃)(料)(等)()、旅)(游)(食)(品)(等)(提)(供)(的)(零)(售)(服)(务)(。“这)(种)(分)(类)(建)(立)(了)(与)(《国)(民)(经)(济)(行)(业)(分)(类)(》的)(对)(应)(关)(系)(,虽)(然)(从)(国)(民)(经)(济)(行)(业)(统)(计)(角)(度)(来)(讲)(似)(乎)(没)(有)(问)(题)(,但)(与)(游)(客)(实)(际)(发)(生)(的)(旅)(游)(购)(物)(却)(相)(去)(甚)(远)(。”陈)(斌)(强)(调)(,这)(实)(际)(上)(是)(“小)(旅)(游)(购)(物)(”的)(概)(念)(。  而)(“大)(旅)(游)(购)(物)(”指)(的)(是)(:为)(旅)(游)(做)(准)(备)(或)(者)(在)(旅)(途)(中)(购)(买)(商)(品)((不)(包)(括)(服)(务)(和)(餐)(饮)()的)(花)(费)(,其)(中)(包)(括)(购)(买)(衣)(服)(、工)(具)(、纪)(念)(品)(、珠)(宝)(、报)(刊)(书)(籍)(、音)(像)(资)(料)(、美)(容)(及)(个)(人)(物)(品)(、药)(品)(等)(,不)(包)(括)(任)(何)(一)(类)(游)(客)(出)(于)(商)(业)(的)(目)(的)(而)(做)(的)(购)(买)(,即)(为)(了)(转)(卖)(而)(买)(。这)(也)(是)(国)(际)(上)(常)(见)(的)(旅)(游)(购)(物)(支)(出)(的)(定)(义)(。“游)(客)(在)(旅)(游)(购)(物)(中)(是)(按)(照)(自)(己)(的)(喜)(好)(在)(大)(旅)(游)(购)(物)(中)(徜)(徉)(。”陈)(斌)(撰)(文)(指)(出)(,按)(照)(现)(有)(的)(旅)(游)(购)(物)(统)(计)(口)(径)(,一)(方)(面)(容)(易)(造)(成)(企)(业)(误)(以)(为)(旅)(游)(纪)(念)(品)(等)(是)(旅)(游)(购)(物)(的)(主)(流)(;另)(一)(方)(面)(,容)(易)(造)(成)(有)(关)(部)(门)(误)(以)(为)(大)(力)(扶)(持)(旅)(游)(纪)(念)(品)(等)(的)(发)(展)(,才)(是)(发)(展)(旅)(游)(购)(物)(的)(重)(点)(。  据)(此)(,陈)(斌)(指)(出)(,发)(展)(旅)(游)(购)(物)(就)(必)(须)(打)(破)(狭)(隘)(的)(旅)(游)(购)(物)(、旅)(游)(商)(品)(的)(统)(计)(方)(法)(。一)(方)(面)(要)(保)(留)(现)(有)(的)(统)(计)(,保)(证)(这)(部)(分)(旅)(游)(购)(物)(统)(计)(的)(延)(续)(性)(。另)(一)(方)(面)(要)(制)(定)(真)(实)(旅)(游)(购)(物)(大)(数)(据)(的)(统)(计)(方)(法)(。对)(真)(实)(的)(旅)(游)(购)(物)(数)(量)(、购)(物)(游)(客)(的)(结)(构)(、所)(购)(旅)(游)(商)(品)(、购)(物)(的)(地)(点)(等)(进)(行)(全)(方)(位)(的)(统)(计)(。  2、症)(结)(:供)(给)(侧)(出)(了)(问)(题)(  2015年)(春)(节)(,中)(国)(游)(客)(在)(日)(本)(抢)(购)(,“捧)(红)(”了)(马)(桶)(盖)(。当)(年)(中)(国)(游)(客)(在)(日)(本)(共)(消)(费)(近)(800亿)(元)(人)(民)(币)(,这)(其)(中)(除)(了)(马)(桶)(盖)(,还)(有)(电)(饭)(煲)(、保)(温)(杯)(、吹)(风)(机)(、纸)(尿)(裤)(、洗)(发)(露)(、感)(冒)(药)(、电)(动)(牙)(刷)(等)(日)(用)(品)(。以)(此)(为)(鉴)(,我)(们)(不)(难)(发)(现)(,这)(些)(似)(乎)(都)(不)(属)(于)(我)(国)(传)(统)(意)(义)(上)(旅)(游)(购)(物)(的)(范)(畴)(。这)(些)(原)(本)(应)(该)(在)(建)(材)(市)(场)(、电)(器)(商)(店)(、超)(市)(、药)(店)(出)(售)(的)(商)(品)(竟)(成)(为)(了)(我)(国)(游)(客)(出)(境)(游)(购)(物)(的)(“重)(头)(戏)(”。  中)(国)(旅)(游)(研)(究)(院)(院)(长)(戴)(斌)(早)(前)(即)(表)(示)(,在)(出)(境)(游)(发)(展)(迅)(猛)(的)(当)(下)(,走)(出)(国)(门)(旅)(游)(,更)(像)(是)(“串)(门)(儿)(”,去)(别)(人)(的)(城)(市)(住)(上)(几)(天)(,是)(另)(一)(种)(生)(活)(方)(式)(。正)(因)(此)(,旅)(游)(购)(物)(也)(已)(进)(入)(购)(买)(生)(活)(日)(用)(品)(的)(阶)(段)(。  目)(前)(我)(国)(旅)(游)(购)(物)(在)(旅)(游)(收)(入)(中)(的)(占)(比)(较)(低)(,归)(根)(结)(底)(,主)(要)(症)(结)(是)(供)(给)(侧)(出)(现)(了)(问)(题)(。“小)(旅)(游)(购)(物)(”概)(念)(下)(的)(旅)(游)(纪)(念)(品)(、旅)(游)(工)(艺)(品)(存)(在)(着)(严)(重)(同)(质)(化)(倾)(向)(,制)(作)(粗)(糙)(、特)(色)(模)(糊)(;“大)(旅)(游)(购)(物)(”所)(涉)(及)(的)(诸)(多)(商)(品)(,又)(存)(在)(质)(量)(不)(佳)(、性)(价)(比)(不)(高)(等)(问)(题)(,即)(优)(质)(商)(品)(的)(供)(给)(落)(后)(于)(实)(际)(需)(求)(。中)(国)(游)(客)(海)(外)(“爆)(买)(”的)(现)(象)(,实)(际)(上)(已)(经)(释)(放)(了)(消)(费)(需)(求)(升)(级)(的)(信)(号)(。  “需)(求)(侧)(相)(对)(是)(固)(定)(的)(,供)(给)(侧)(要)(去)(靠)(近)(需)(求)(侧)(,而)(不)(是)(需)(求)(侧)(靠)(拢)(供)(给)(侧)(。”陈)(斌)(说)(。目)(前)(,市)(场)(上)(狭)(义)(的)(旅)(游)(商)(品)(开)(发)(,存)(在)(着)(“自)(娱)(自)(乐)(”的)(问)(题)(,不)(清)(楚)(市)(场)(的)(实)(际)(需)(求)(,千)(篇)(一)(律)(的)(旅)(游)(商)(品)(已)(然)(不)(能)(满)(足)(消)(费)(者)(的)(需)(求)(。  3、良)(方)(:找)(到)(真)(正)(的)(顾)(客)(“旅)(游)(市)(场)(发)(展)(迅)(速)(,游)(客)(的)(需)(求)(巨)(大)(,哪)(里)(的)(旅)(游)(供)(给)(符)(合)(市)(场)(需)(求)(,游)(客)(才)(会)(到)(哪)(里)(消)(费)(。”陈)(斌)(说)(,游)(客)(对)(旅)(游)(购)(物)(的)(需)(求)(已)(在)(境)(外)(购)(物)(中)(展)(示)(出)(来)(,找)(准)(改)(革)(的)(关)(键)(点)(,才)(能)(使)(旅)(游)(供)(给)(侧)(结)(构)(精)(准)(改)(革)(。  而)(现)(实)(情)(况)(是)(,供)(给)(侧)(经)(常)(找)(不)(到)(真)(正)(的)(市)(场)(和)(真)(正)(的)(顾)(客)(,经)(常)(把)(直)(接)(的)(服)(务)(对)(象)(当)(成)(市)(场)(和)(顾)(客)(。目)(前)(,各)(地)(都)(在)(积)(极)(推)(动)(旅)(游)(商)(品)(创)(新)(,多)(地)(发)(起)(了)(设)(计)(大)(赛)(,每)(年)(也)(会)(举)(办)(全)(国)(旅)(游)(商)(品)(大)(赛)(。然)(而)(,一)(些)(旅)(游)(商)(品)(的)(设)(计)(者)(对)(于)(谁)(是)(最)(终)(的)(购)(买)(者)(、使)(用)(者)(,并)(不)(清)(楚)(。陈)(斌)(强)(调)(,吸)(纳)(设)(计)(的)(生)(产)(企)(业)(不)(是)(消)(费)(者)(,销)(售)(企)(业)(也)(不)(是)(消)(费)(者)(。只)(有)(真)(正)(为)(游)(客)(所)(接)(受)(、喜)(爱)(,才)(是)(成)(功)(的)(旅)(游)(商)(品)(。  具)(体)(而)(言)(,就)(是)(从)(游)(客)(的)(实)(际)(需)(求)(出)(发)(,针)(对)(消)(费)(者)(的)(消)(费)(习)(惯)(、购)(买)(能)(力)(和)(携)(带)(要)(求)(等)(细)(节)(做)(出)(改)(变)(。无)(论)(是)(研)(发)(设)(计)(环)(节)(,还)(是)(制)(作)(环)(节)(都)(应)(当)(注)(重)(品)(质)(。狭)(义)(的)(旅)(游)(商)(品)(,应)(当)(凸)(显)(民)(族)(特)(色)(、地)(方)(文)(化)(,能)(够)(代)(表)(一)(地)(风)(情)(和)(文)(化)(底)(蕴)(;广)(义)(的)(旅)(游)(商)(品)(,则)(可)(以)(创)(新)(营)(销)(途)(径)(,让)(更)(多)(本)(土)(百)(姓)(信)(赖)(的)(特)(色)(名)(优)(产)(品)(进)(入)(购)(买)(者)(的)(视)(野)(。来)(源)(人)(民)(网)(-人)(民)(日)(报)(海)(外)(版)()
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